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What social networks are the most preferred for advertising?

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Facebook is the preferred social network for marketing managers when advertising on these platforms. This is established by a study carried out by Social Fresh, which indicates that 61% of the marketing managers surveyed had made some type of advertising investment in this platform in the last month.

61% of marketing managers advertise on Facebook

For its part, Twitter convinced 32% of the marketing managers surveyed to purchase some type of advertising product. Instagram closely follows him. The social photo application, which has registered a growth of more than 100 million active users in the last nine months, has served as an advertising platform for 30% of those responsible for advertising and marketing.

For their part, 23% of respondents included advertising on LinkedIn , while 8% did so on Pinterest. Snapchat convinced 4% of the marketing managers surveyed, a total of 454 in eight different countries.

The question was asked in March 2016, so since then it is possible that the percentages varied a little if they were asked today. We bet that Instagram and Snapchat would increase, although the supremacy would continue to be Facebook. What do you think?

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Brian Rattay

Brian Rattay is a B2B Digital Marketing veteran, with close to 20+ years of client experience in web marketing project management and corporate training. He is one of the Top 20 Digital Marketing Strategists as per The Online Marketing Institute, where he is a lead instructor.