Facebook is the preferred social network for marketing managers when advertising on these platforms. This is established by a study carried out by Social Fresh, which indicates that 61% of the marketing managers surveyed had made some type of advertising investment in this platform in the last month.
61% of marketing managers advertise on Facebook
For its part, Twitter convinced 32% of the marketing managers surveyed to purchase some type of advertising product. Instagram closely follows him. The social photo application, which has registered a growth of more than 100 million active users in the last nine months, has served as an advertising platform for 30% of those responsible for advertising and marketing.
For their part, 23% of respondents included advertising on LinkedIn , while 8% did so on Pinterest. Snapchat convinced 4% of the marketing managers surveyed, a total of 454 in eight different countries.
The question was asked in March 2016, so since then it is possible that the percentages varied a little if they were asked today. We bet that Instagram and Snapchat would increase, although the supremacy would continue to be Facebook. What do you think?