How to create videos that reach more people on social networks

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Videos are an essential tool when creating a network marketing campaign. Users tend to be attracted to audiovisual content and if the material is good or attracts attention, it is likely to achieve a higher level of online interaction.

If the visual quality of a video is good, but it can barely be heard, the effort will have been useless

That is why we present a series of essential tips to keep in mind when creating a video aimed at generating better results for a digital campaign. These are some essential recommendations:

-Know the objective and history. First of all you have to take into account what is the objective of the video to be created. You have to think about what is the reaction you are looking for in the user. In this way, the video can have a different tone depending on whether you want to make the viewer laugh, cause them a feeling of nostalgia, crying, joy, illusion, etc. These sensations must therefore be linked to the product or service that you want to promote.

Then you have to specify the story and, in the form of a script or, at least, a rundown, trace the guidelines of what will appear in the clip. Here the words of the characters must be reflected, their movements and actions, and even the way of acting.

-Plan and record. When the story and purpose of the video have been set, the recording planning process should begin. This step and the previous one are closely related. The more ambitious the story, the more complicated the planning and, consequently, the recording. Sometimes simple stories are not only easier to create, they also connect with a larger audience. Before starting to record it is essential to have selected the actors, locations and other elements that will appear in the clip.

-Get a technical team. This part may appear to be the most important, but it is not. What is relevant for a video to succeed is, above all, its history and not so much the means used to shoot it. However, there are simple devices that allow you to create very good quality content inexpensively.

In addition, nowadays, mobiles manage to make videos providing good results. That is why the sound is more important than the visual part. It is advisable to look for good microphones before cameras, without forgetting them, of course. If the visual quality is good, but a clip that can barely be heard is generated, the effort will have been useless.

-Mount the clips. Editing or editing a video can be a very difficult task if you do not have knowledge. Programs like Premiere, FinaCut or Avid are some of the best audiovisual editing software. However, they require some training to generate videos with a minimum of quality.

However, there are platforms and applications, both for computers and mobiles, to edit videos without having to take any kind of course, which are completely free and, in some cases, it is not necessary to download anything. The FlexClip video editor or the Magisto app allow you to create professional videos in just a few minutes.

-Know tools to manage and share. Once the video is created, it's time to share it on the network. For this, it is recommended to use social media management tools, which allow, among other things, uploading content to different platforms at the same time. In addition, users can find statistics and data on the number of visits, the age range of the audience, or even information on the best time to share content.

Brian Rattay

Brian Rattay is a B2B Digital Marketing veteran, with close to 20+ years of client experience in web marketing project management and corporate training. He is one of the Top 20 Digital Marketing Strategists as per The Online Marketing Institute, where he is a lead instructor.