Digital marketing has become an indispensable part of business growth and social networks play a fundamental role in this regard. More and more agencies are emerging that offer services for network management and monitoring. However, on many occasions, these agencies do not have the appropriate tools to carry out these tasks properly.
Platforms like Rival IQ allow users to track the activity and performance of competing posts
That is why today, at TreceBits we are going to recommend 5 platforms that will help your marketing agency, or simply your work as a Community Manager, to develop more effective campaigns on social networks. Also, remember these four tips to succeed in the digital marketing sector in 2019, so that your online presence is stronger than ever.
Nuvi is an online platform that allows you to manage the display, planning and publication of content on social networks. In addition, through Nuvi it is possible to analyze the data of the users who visit your social networks, such as their demographic division, location, etc.
Coupled with this, Nuvi has options to help work teams. In this sense, the platform allows the administrator to give permissions to the different members of a team to access or modify certain areas of the web.
In Nuvi, team members can send messages and assign tasks, and the app also has a history of all the changes made so that the administrator knows when and by whom.
In terms of social networks, Nuvi allows you to manage Facebook, Instagram, Twitter, YouTube, Reddit, VK and any blog. In fact, the platform offers recommendations from influencers based on the qualities of the brand and also allows the performance of the publications to be compared with those of a competing company.
But, without a doubt, the best attribute of this platform is the high quality of its infographics and documents. In fact, Nuvi allows users to select an option to receive a report of their statistics by mail. This in particular makes the job of many marketing companies easier when presenting results of their work to customers.
Nuvi is available for download in its Demo format for all users. However, to buy the app, users must directly consult the possibility of the platform.
This is a platform specially designed for marketing and advertising agencies. In this sense, Sendible allows you to keep the networks of each of your clients in a unified inbox. This means that the user can manage different accounts in the same app from one place.
In addition, regarding group work, the platform allows you to create tasks for colleagues, see updates to the group calendar and even track team performance based on individual response times.
Sendible also offers content suggestions taking into account the analysis of previously made publications on each social network.
Likewise, the platform allows the administrator to integrate Sendible with Google Analytics to see the influence of networks on web traffic and vice versa.
Sendible costs $ 199 a month for small marketing agencies and $ 299 a month for larger groups.
In this sense, the platform not only shows data about the performance of the publications and the growth of the audience, but it also allows the establishment of notifications that alert each time a competitor’s account achieves many interactions.
Additionally, Rival OQ also tracks the performance of promoted posts and, just like with social media profiles, it also allows you to track the performance of posts promoted by rival companies.
Finally, the platform is very useful for content creation, since it shows the most used hashtags in the industry in which the brand in question operates.
Rival IQ is priced at $ 349 a month, however the platform offers a free 14-day version.
Like Sendible, SproutSocial is a multi-client format social media management platform. In other words, it allows different profiles of the same social networks to be managed from the same place, corresponding to different clients.
SproutSocial allows you to monitor messages, comments, interactions and posts on Facebook, Twitter, Instagram and LinkedIn. Even, the platform allows to track the promoted posts on Facebook and Instagram.
In addition, through its internal editor, SproutSocial also allows users to edit images and text directly on the platform. This is very useful as it eliminates the need to use other apps to edit content.
On the other hand, the platform has a “send time optimization” function, which analyzes the periods of greatest audience interaction to know exactly when is the best time to publish and to make sure it is possible.
Beyond analyzing posts and establishing a record of political campaign performance, SproutSocial also looks at other elements such as impressions, sentiment behind brand mentions, etc.
The advanced plan for this app costs $ 249 per user per month, but it also has a 30-day free trial.
Awario is a tool that allows users to monitor and know the most relevant information on social networks, forums, blogs, etc. In addition, this platform has a space to monitor the mentions or keywords addressed to your client.
In this sense, the platform offers up to 50 alerts and the collection of hundreds of mentions, which allows administrators to be kept up to date with the media presence they have with their clients’ profiles.
To ensure that its users only receive the most relevant mentions, Awario has a search system that can be modified according to the user’s preferences and keywords.
When it comes to pricing, Awario’s business plan costs $ 299 a month, but it also allows for a free trial.