Profitability, profitability, profitability … This must be the word that goes around the most in the head of Mark Zuckerberg, CEO and founder of Facebook, who has just launched Facebook Studio, a website dedicated specifically to promoting Facebook as a platform for advertisers.
And there is no better way to convince advertisers and decision makers to carry out social marketing campaigns than selling themselves as the best platform for it , showing examples, Zucks must have thought.
That is the essence of Facebook Studio, which offers examples of social marketing campaigns that can be carried out on Facebook, with a gallery of the latest ones carried out, one of the most shared by region, by language … what users say …
It also details tools that marketing managers can use to mount their campaigns on Facebook , the «Facebook Studio» award is awarded for the best campaign and work submitted to this website and even an agency directory that allows filtering by brands, campaigns and advertising agencies.
According to Facebook, the goal is to show advertisers how Facebook can be used with innovation and creativity to develop social media campaigns.
Seen on : TNW