When creating an ad for a social network or an Internet search engine, it is convenient to know if that advertising spot can be entered on the most popular social networks and platforms, such as YouTube, Google, Facebook, Instagram or Snapchat or if, on the contrary, it could be that by its rules of use this was prohibited. Depending on the platform we are going to target, there will be some things to avoid or others when it comes to managing advertising.
Alcohol, tobacco, sexual or violent content are prohibited elements on the main social platforms
It is recommended to know the policies and restrictions of large firms when promoting a product or service. These would be the ads that are prohibited on the main platforms, search engines and social networks:
-Facebook and Instagram . Mark Zuckerbeg's company does not allow advertisements about illegal products and services. Products such as tobacco or fire branches, surveillance equipment, or advertisements that violate third-party content may not be promoted, for example, for copyright reasons. TO
In addition, Facebook restricts advertisements that direct you to a non-functioning page, promotions on loans or advance or financial services. Brands that want to promote political ads or cryptocurrency services must receive permission from the company. In fact, Facebook has had to reinforce its policy on more than one occasion due to problems related to fake news and disinformation.
-Google and YouTube. For its part, Google does not allow products that may be counterfeited, services that may pose a danger or risk to users, ads that incite dishonest behavior and inappropriate content to be promoted through its platforms.
This is what Google broadly specifies; However, the company specifies that within these sections are adult and sexual content, alcohol, advertisements that violate copyright, games of chance, health-related products and medicines, political content or financial services.
-Sna snapchat. The social network belonging to the parent company Snap does not allow the publication of advertisements with content that infringes copyrights, deceptive content or that incites hatred and discrimination and sexual content. Snapchat does not allow the promotion of alcohol related ads in 18 countries. In addition, it also has restrictions designed to protect the younger audience, as it does not allow advertisements that promote violence, reckless driving or other dangerous behavior.
-LindedIn. The professional social network is in the same line as the previous ones, although it includes some new sections. It does not allow advertising of alcohol, animal products, dating services, financial services to apply for funds and short-term loans, nor does it allow the promotion of medical products. The company also prohibits ads that contain vulgar, violent, sexual or hateful content.
-Pinterest. No ads related to drugs, products that come from live animals or endangered species, illegal products and services, counterfeit products, tobacco, weapons and explosives, alcohol, financial products such as cryptocurrencies or loans or related services can be published on this platform. with gambling games.
Nor can you publish sensitive content, which can be disturbing, excessively violent or bloody images or that generate disgust. Pinterest also does not allow ads with sexual content.
-Bing. Microsoft's policy on its search engine Bing restricts content related to electoral campaigns, political parties, candidates and electoral measures. It also does not allow the promotion of weapons of any kind, such as firearms or knives.
In addition, Microsoft has a specific policy for some places. In Vietnam, India and Brazil, the company does not allow advertisements related to baby food products, such as baby bottles, rubber teats or baby food.
-Twitter. The company probably has the least restrictive rules in relation to the previous social platforms, since many of the aforementioned products could be published through this social network. However, Twitter is characterized by not allowing announcements about viruses and malware and restricts those announcements related to software downloads.