Growth Hacking is a term that all entrepreneurs should know perfectly if they want to increase their traffic and the number of clients.
It consists, basically, in making a brand grow through the least possible expenditure of resources; A start-up company cannot dedicate its income to a huge marketing campaign, but it can attract the public in other ways. Fortunately, by applying the right techniques, growth hackers will be successful at the task.
A growth hacker is not a salesperson, nor a programmer; his goal is for the company to win customers without major marketing campaigns
This is the name given to the employees who, within a startup, focus their objective on expanding the community in all possible ways. Sometimes it is necessary to redefine the products or the production chain so that they are more visible to the consumer, and attract their attention. These workers are versatile because they have knowledge of different areas, such as sales, programming or design.
The funny thing is how the average user is exposed to endless practices of this style without having realized it . Taking a look at the main Internet portals, such as social networks, streaming services or reservation websites, we found several techniques that can be applied to a startup:
Gamification. Something as subtle as a half-filled blue bar is all that LinkedIn needs to encourage users to fill in all the details in their profile. In this way, you get the maximum information from a person, while the user is satisfied.
Dropbox, for example, offers more storage capacity by completing a few tasks, such as installing the tool on your computer or sharing the link with friends. This process, gamification, is also very fashionable in marketing, and it seeks for a user to be the one to advertise a company, app or service through something similar to a reward game.
Freemium. Spotify is free for all users, but offers an exclusive content individualization service if a monthly fee is paid. This is an excellent way to "hook" and attract users: something free that happens to be better for a small price.
Letting the audience test our service also builds loyalty and offers reviews and opinions that not only help improve but expand business advertising. We find the freemium system on many platforms and programs.
Exclusivity . Continuing with the previous idea, the user likes to feel unique and special, so personalized invitations, customized discounts or even emails with his name will make the difference.
Large platforms such as Facebook or the now-defunct Tuenti used this system to become popular: only a profile could be created who had received a previous invitation.
Emergency marketing. Every time we book a hotel on Booking we read, in red letters and surrounded by exclamations, the same phrase: «fast! the offer is about to run out. This simple system, long used in offline marketing, also works on the Internet.
If a user feels that an offer will end quickly, they will have a greater tendency to buy than if they know that it will last a couple of days. Remembering the available places, including a timer to finish the discount, are small tricks to encourage a user to become a customer.
Although these are measures that work, the growth hacker is creative enough to determine where the strengths and weaknesses of a service come from, and how he can surprise the audience and viralize his product without spending a lot of money.